The answer is YES! (...and that's good news!)
Anti spam measures have changed and increased over the years, and without a properly setup email server, your email-blasts may not get very far. When it comes to sending email nowadays, the sending server has many responsibilities, because if these are not all covered, the *receiving* server may reject the message. The below factors are very important to setup correctly:
- Dedicated IP address
- SPF records
- DomainKeys Identified Mail (DKIM)
- Reverse DNS/PTR
- DMARC validation
- Verified MX records
- Design/planning
- Scheduling
- Mail list management
- Recurring newsletters
- Content editing
- HTML/CSS Photoshop formatting
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