Thursday, March 3, 2016

E-mail Marketing Checklist

Where do you go when you need to prepare a web optimized, attractive, well-written newsletter, and then send it to 1000s of your favorite mailing list subscribers?  Is there a service that can simplify the task of preparing, programming, scheduling, and executing all of this, with reliable results?

The answer is YES!  (...and that's good news!)

Anti spam measures have changed and increased over the years, and without a properly setup email server, your email-blasts may not get very far.  When it comes to sending email nowadays, the sending server has many responsibilities, because if these are not all covered, the *receiving* server may reject the message.  The below factors are very important to setup correctly:
  • Dedicated IP address
  • SPF records
  • DomainKeys Identified Mail (DKIM)
  • Reverse DNS/PTR
  • DMARC validation
  • Verified MX records
It's best to have a professional handle the nuts and bolts of this complex operation.  Please follow the contact links on this website, and you'll be directed to Atalanta Web Design, who can handle all of your web-mail needs.

  • Design/planning
  • Scheduling
  • Mail list management
  • Recurring newsletters
  • Content editing
  • HTML/CSS Photoshop formatting

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